A miracle of interwoven nature,
A miracle of interwoven nature,
technology and aesthetics
The paddies of Natural ponds with luxuriously swimming Nishikigoi
Beautiful and peaceful time flows through the village.
Nishikigoi was born here in Ojiya.
A harsh but rich nature brings many blessings.
People have been pursuing the skills for beauty and gastronomy.
Indigenous art has been cultivated here in transit of time.
People have worshipped this land as a sacred place for Nishikigoi
and will continue to do so in the future.
We will preserve this precious culture
as well as the industry of Ojiya city for good.
It is said that Nishikigoi originated in the Edo period when farmers began raising mutants of light-colored true carp,
but these mutations occurred all over the world in every era.
How was it possible to sublimate these colored Koi to Nishikigoi in Ojiya? There were three inevitabilities.
The entire village is closed for the winter in this land where the snow (nature) sometimes exceeds 5 meters.
The participants boasted to each other about the colored koi they had raised themselves in the fall after lifting them out of the pond, and looked forward to the winter.
The time-consuming, trial-and-error process of cultivation and careful breeding (technology) must have suited the tenacious temperament of the snow country.
In addition, as a landing place of the Shinano River (nature) water transportation and a production site of Ojiya Shrinkage, the area had a lot of exchanges with Kyoto and Edo (Tokyo),
which also contributed to a culture (aesthetics) that respected beauty. This contributed to the culture (aesthetics) of respecting beauty, and raised mutant colored Koi to Nishikigoi.
Yes, the miracle of Ojiya's interweaving of nature, technology, and aesthetics gave birth to Nishikigoi.
Similarly, Ojiya's industry was born out of this background.
Sake is produced from air purified by snow and subsoil water.
Soba noodles and processed seafood products using selected seafood from the Shinano River.
Rice crackers and food products made with rice grown with care and processing techniques accumulated over many years.
Information technology that brings tradition into the modern age.
Fireworks that bloom and instantly vanish.
A textile in which each thread is inflected and beauty is built up.
You can also purchase directly from the following businesses that offer these products and services.
We also accept POP UPs and exhibitions for retailers such as department stores and specialty stores.
Soba
#gourmet
Organic JAS farm/Organic JAS processing/Additive-free product manufacturing
〒947-0035
5145-7 Sakura-machi, Ojiya City, Niigata Prefecture, Japan
TEL.0258-86-6966
We grow buckwheat at the top of Mt. Yamamoto in Ojiya City and three other certified organic fields, and process it into dried noodles, fresh noodles, buckwheat flour, buckwheat honey, and other products.
Hegi soba
#gourmet
Hegi soba (buckwheat noodles) Food, drink, and sales
〒947-0021
Office: Wataya Co. 2-3-34 Honmachi, Ojiya-shi, Ojiya, Niigata Prefecture, Japan
TEL.0258-83-0588
Hegisoba" is a type of buckwheat noodle made with seaweed called funori as a binder and served in a large bowl called a hegi, one bite at a time. Furo seaweed has long been used as a glue for threads in Ojiya, which is famous for its hemp fabrics. Ojiya was also famous for its rice production, and soba, grown on surplus land and time, was valued more highly than rice as a luxury item, and was served at celebratory occasions as a "feast. In such a situation, a trend of competing in buckwheat noodle making was born, and hegisoba as we know it today became a part of the culinary culture.
Local cuisine
#gourmet
Processing and sales of salmon and salmon / Processing and sales of fish roe and meat / Development and processing of local products / Sales of food gift proposals
〒947-0004
3-1-5 Toei, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-0734
In Ojiya, where Japan's largest river, the Shinano River, flows through, we have continued our business together with nature that brings us blessings in each season, and we have pursued techniques to transport marine products and preserve them deliciously in the deep snow, as well as processing methods to make them beautiful and enjoyable at the table. We have been pursuing techniques to preserve delicious seafood and processing methods to make it more beautiful and enjoyable on the table. We value what we learn from nature and local culture and apply it to our products.
Japanese rice wine
#gourmet
Food sales/food export/Home renovation planning and sales
〒947-0001
1264 Uragara, Ojiya City, Niigata Prefecture, Japan
TEL.0258-86-5377
Rice and sake produced by the rich soil and water of Ojiya City in snow country. We support producers who continue to live in this region, which is not suited for mass production, and who patiently face the quality of their products, and we are working to develop a distribution system that makes the most of the high quality of their products.
Currently, we are exporting and selling Uonuma Koshihikari rice produced in Ojiya and planning and selling Japanese sake. We also support the mid-mountainous region by expanding into the home renovation business.
Japanese rice wine
#gourmet
Sake brewing / wholesale of all alcoholic beverages
〒947-0004
3-7-67 Toei, Ojiya City, Niigata Prefecture, Japan
TEL.0258-83-3450
This brewery is the birthplace of sake stored in the snow. The heavy and humid snowfall in this heavy snowfall area purifies the air and nurtures limpid and abundant water, bringing us the blessings of nature.
We are thankful for the blessings of the climate that is conducive to sake brewing, and we want to deliver delicious sake with our hearts and souls.
This is the belief of the Takai Sake Brewery.
Japanese rice wine
#gourmet
Manufacture and sale of sake, shochu and liqueurs
〒947-0004
1-8-39 Toei, Ojiya City, Niigata Prefecture, Japan
TEL.0258-83-2025
Founded in 1938, we are a relatively new brewery in the sake brewing industry. We were one of the first to introduce enameled tanks in place of wooden barrels, and to brew all of our sake in small thermal tanks, actively adopting new technologies while maintaining traditional methods. We have also acquired ISO 9001 certification, the international standard for quality management, and strive to produce high-quality, safe and secure sake.
Rice noodles
#gourmet
Rice Cracker Production / Prepared Food Production and Sales / Rice Flour Noodle Production / Restaurants
〒947-8585
4-8-16 Kaminoyama, Ojiya City, Niigata Prefecture, Japan
TEL.0258-83-3210
Abeyuki Seika Co., Ltd. is a manufacturer of rice crackers, mainly kaki no tane (persimmon seeds).
We have been engaged in rice-flour noodle production since 2019, utilizing our long-cultivated expertise in rice snack production.
Support for Shokuhin Koi Show, Koi Management System
#Nishikigoi-related
Support for Shokuhin Koi Show, Koi Management System
〒947-0028
1-9-1 Jonai, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-1125
We are an IT company located in Ojiya City, Niigata Prefecture, the birthplace of Nishikigoi.
We support the "All Japan Nishikigoi Show" organized by the All Japan Nishikigoi Promotion Association, the world's top Koi show, the "Nishikigoi All Japan Young Koi Show" for Koi up to 63 cm, and the "International Nishikigoi Juvenile Show" for Koi up to 36 cm, using our IT technology. We are using our IT technology to support these shows.
Food Manufacturing
#gourmet
Food manufacturing industry
〒947-0052
2837-1 Oaza-Chiya-Ko, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-6500
Takano is a manufacturer of food products such as rice packs, rice cakes, frozen shiratama (white rice balls), and soba noodles.
Celebrating 149 years in business We have been manufacturing and developing food products by taking advantage of our location in the Uonuma area, a rice-producing region. We value "deliciousness" and continue to update our values, which are being renewed day by day.
Rice cracker
#gourmet
Production and sales of rice crackers
〒947-0003
Head office and factory: 1672 Ooaza Hiei Otsu, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-2596
Takeuchi Seika is a rice cracker manufacturer and distributor that has been specializing in arare okaki since its establishment in 1946, and is celebrating its 76th anniversary this year.
We aim to produce rice crackers that can be a part of your daily life in various situations by utilizing the technology and know-how accumulated over many years in the production of glutinous rice crackers.
Drinking vessel
#manufacturing
Design and manufacture of wood products using local wood
〒947-0021
1-3-1 Honcho, Ojiya City, Niigata Prefecture, Japan
TEL.0258-81-0006
We want to increase the number of users who use wood products from Satoyama in their modern lives.
Storio's work is to realize designs for this purpose with our unique processing technology and precision manufacturing.
Collaboration with the local forestry industry to create a system that uses trees from the satoyama as materials and makes the forest healthier and more beautiful as the products are manufactured.
Connecting users to beautiful forests one hundred years from now
Food Manufacturing
#gourmet
Food production, purchase and sales
Miso (soybean paste), soy sauce, tare, tsuyu, tamari soy sauce, mirin, vinegar, and
other various foods
〒947-0004
3-7-4, Toei 3-chome, Ojiya-shi, Niigata Prefecture, Japan
TEL.0258-83-3460
The Company traces its origins back to the late Edo period (1603-1867) as a sake brewer in the Yamazaki family's family business.
In 1940, in addition to the sake brewing business, the company began brewing soy sauce and miso as a new pillar of its business.
For more than 80 years since then, we have been dedicated to brewing. We have built on our brewing technology and responded quickly to the needs of the times to become a comprehensive manufacturer of seasonings.
Fireworks
#Traditional-Crafts
Manufacture and sale of fireworks
〒947-0043
3265-1, Oaza Yamaya, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-2065
Our company has been in business for 135 years. In Japan, we have been launching fireworks at the Nagaoka Festival and the Ojiya Festival, which are the three major festivals in Japan. We also participate in national competitions. Overseas, we were involved in the Honolulu Festival and the fireworks display at Pearl Harbor to commemorate the 70th anniversary of the end of World War II. Currently working to expand his activities.
Fireworks
#Traditional-Crafts
Manufacture and sale of fireworks and fireworks traps/planning and staging of fireworks displays
〒947-0101
6529-1 Katakai-machi, Ojiya City, Niigata Prefecture, Japan
TEL.0258-84-2076
We are a company that manufactures and launches fireworks with safety as our top priority, carrying on the tradition of fireworks in Katakai-machi, Ojiya City.
The 4-shaku-dama, with a diameter of approximately 800 meters, is the world's only original product created by our company and the townspeople who love Katakai's fireworks. We have been in charge of many fireworks displays mainly in Niigata Prefecture.
We think and practice planning and composition every day in order to provide a better view of the fireworks.
Dyeing and weaving
#Traditional-Crafts
Dyeing and weaving
〒947-0101
4935 Katakai-machi, Ojiya City, Niigata Prefecture, Japan
TEL.0258-84-2016
Founded in 1751
Custom-made, indigo-dyed, book-dyed, and custom-made banbokuro and happi coats for festivals, craftsmen, and hobbies.
Original production of koiguchi shirts, loincloths, and other festival goods
Katakai cotton, kimono, denim weaving, noren, banners, tubular goods, tenugui hand towels, etc.
Leather goods
#manufacturing
Planning and production of leather products / Manufacturing and sales
〒947-2142
60-134 Nagamine-machi, Nagaoka-shi, Niigata Prefecture, Japan
TEL.0258-47-3221
We started in 2016 to create "things that can be used with love for a long time," "things for daily life with care," and "things that will be cherished by generations to come.
In 2018, he created a leather with a pattern featuring Nishikigoi swimming in flocks. Currently, we are developing commercialization using Nishikigoi leather.
Nishikigoi and Nishikigoi related products
#Traditional-Crafts
業務内容
〒947-0051
4144-10 Sanbusyo, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-1128
We have been producing and selling Nishikigoi for 60 years. We produce about 10 varieties of Nishikigoi, mainly Showa Sanshoku, Taisho Sanshoku, and Kohaku, which are called Gosanke. We are still trying to make our Nishikigoi, which are designated as Ojiya City's fish and Niigata Prefecture's ornamental fish, more beautiful and cherished.
Ojiya shrinkage
#Traditional-Crafts
Textiles / Ojiya Shrink
〒947-0026
2-3-16, Uenoyama, Ojiya City, Niigata Prefecture, Japan
TEL.0258-82-2367
Ojiya Shrink Manufacturer established in 1951.
In order to create our unique texture, we process everything in-house, from raw yarn to dyeing, konjac paste gluing, and weaving.